Find out where the magic happens!

Laura Fichera at the moment of designing a garment.

This is where it all begins and where your dreams are realized!

Laura Fichera as she sews a garment on the sewing machine

Handmade

Everything in the atelier is created by hand by us.

Starting with an idea for a product, each is made and embroidered by hand by the skilled hands working in the atelier.

For this reason, each piece that leaves the atelier is unique and will need some processing time.

In fact, every item you purchase will be created on the spot to avoid the stockpiling of unsold pieces that would add to the tons created by the fashion world every day.

Laura Fichera at the time of project design.

Designed by me for you

Every product that leaves the atelier is designed by me for you, giving you the opportunity to show your uniqueness and style, creating an exclusive and eye-catching look!

The choice of fabrics and different textures.

Customized

Every product you see can be customized.

When purchasing a product you can choose to personalize it by changing the color, fabric, or adding embroidery of your choice.

If you opt to add embroidery the request will come directly to me. We would then have a chance to talk together and, starting with your idea, create something unique and special!

Laura Fichera as she embroiders at the Luneville loom.

Embroidery

Each embroidered product is entirely handmade in our atelier.

In fact, for my projects, I personally choose first-rate materials to use to make the embroideries you see a reality.

Each workmanship is the result of hours of labor and the use of multiple techniques and materials used to create modern embroidery with a romanticallure.

The raw materials

Carefully chosen raw materials must have a variety of qualities to be chosen and incorporated into my designs.

Eighty-five percent of the materials I use are 100% natural and are chosen with environmental and ecological considerations in mind.

Many of them are carefully selected from the many discarded materials created and never used from the fashion world during production for seasonal runway shows . For this reason, from time to time, I am forced to modify the accessories created for my collection by choosing similar but available materials.

Manuela on her wedding day to Marcello, wears a custom-made 1950s pink dress.

Creation and retouching

of clothes

The atelier is also set up to create and retouch dresses!

Let's create your dream together--whether it's the dress for your big day, the bridesmaid or evening gown to attend a big event, or the (custom-made) gown you've long dreamed of...

Write to me and together we will choose the most suitable model for you, fulfilling all your dreams and making you feel beautiful and unique.

We can even modify a dress you already have!

That's right! Do you have a dress that you no longer wear or no longer like? Send it to us and, after a chat together, we will choose the best way to modify it (whether to make structural changes or embellish it by adding handmade embroidery).

The professionals in the field I propose:

  • ALWS chic Milan

    By Cristiana Soli

    Milanese atelier in which custom-made clothes are created using only Made in Italy materials!